I established my company, Shadowsthoughts, in 2020. The onset of the COVID-19 pandemic prompted me to return to creating art, particularly painting, which in turn inspired me to craft unique clay objects. These creations were influenced by significant life events and personal introspections. I undertook a rebranding initiative, developing a new website and adopting a vibrant smiley face logo. I primarily used Instagram to promote my work and build a following, and later expanded to TikTok as its popularity grew. Unfortunately, I had to close the business in 2021 to focus on my studies. However, I intend to relaunch the store following my graduation.
a video walkthrough of my website!